How Power Story fits into your marketing stack

The changing landscape of content marketing

As you and every marketer knows, good content attracts clicks, while authentic content attracts genuine followers. No matter the medium, whether it’s a blog post, a podcast, a newsletter, or user-generated content, those who discover and engage with your content through organic or paid search are more likely to engage with your brand and your organization in the long term. And why? Well it’s because they believe enough in your messaging to make it a part of their own story.

These days content marketing is not just a matter of creating a few blog posts and sharing them via Facebook, rather it is multi-faceted, complex, and dynamic. In order to keep pace, content marketers require a number of specialized skills, mindsets, and most importantly, tools. And that toolset is also evolving.

What’s in your content marketing stack?

In order to compete in this new world of dynamic content, every business needs to create a marketing stack that fits with their business model and how you engage with your followers. This stack should be a collection of tools and resources that helps you pull off your marketing strategy and deliver a robust omnichannel customer experience. However with a marketplace flooded with hundreds, if not thousands, of tools to plan, create, curate, and disperse content, how do you choose what’s right for you and your business?

Here are a few basic questions to ask yourself about any new content marketing tool:

  • Will it help drive increased revenue or decreased costs?
  • Is it easy to use?
  • Will it decrease the time it takes to produce and distribute content?
  • Does it integrate and work with my other tools?

So what’s in your stack then? Most likely a CRM, a CMS, an email marketing system, a few analytics platforms, a graphics tool, and also something to manage your social media channels right? What about video creation and editing? Unfortunately it’s often an overlooked part of a stack as marketers think video production is always time-consuming, expensive, and resource-intensive. But does it have to be?

Video marketing tools are the new must-have for all companies

In a world full of media and advertising, it’s never been harder to capture the attention of customers. Fortunately videos can cut through that noise by peaking interest, humanizing your company, and encouraging genuine engagement with your followers. Whether you want to produce traditional brand videos or share more authentic live videos, you’ll need tools or the necessary skill sets to create, edit, and distribute high-quality videos. But how can you do this without commiting large swathes of time, money, and resources?

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